Pharmaceutical Marketing
New market dynamics are driving life sciences organizations to rethink the way they’ve traditionally marketed and sold their products, launching new products in a parallel rather than serial approach in order to recoup their significant R&D investments.
In addition, stricter regulatory enforcement of advertising and promotion content has obliged many organizations to reconsider how they currently publish marketing information. Sales forces of life sciences companies are looking to reduce the time to peak sales while increasing sales force productivity, and many of them are turning to technology to improve sales force training and effectiveness.
Widespread use of the Web among health care professionals has also changed the rules of “direct to consumer” (DTC) marketing. Life sciences organizations are searching for ways to quickly assemble new electronic product detail (such as eDetail) and are looking for methods to distribute this information to patients, physicians, and insurers in an efficient and compliant environment. Many life sciences companies are now launching disease-specific Web sites to educate patients and physicians about their products’ benefits and appropriate use.
Key requirements for marketing content management include:
Manage marketing, advertising, and promotional content
The rapid and effective launch of a new product can be a significant competitive advantage for a company, resulting in millions of pounds of revenue versus millions in lost business. Accurate and timely marketing content fuels product launches and subsequent marketing and promotional activities. Typical content includes advertisements in printed and digital media formats, medical literature, promotional materials, and Web site content. Heightened regulatory scrutiny and the recent increase in the number of warning letters issued is compelling companies to improve consistency in advertising and promotions. DCS solutions help you manage marketing content in less time and at less cost while maintaining brand consistency globally, thus allowing you to truly go from concept to content fast.
Enhance selling with timely, accurate sales/marketing content
Sales visits by life sciences representatives remain one of the top opportunities to influence clinicians to prescribe specific products and therapeutics. Though many organizations are looking for alternate methods (such as eDetailing) to reach out to their customers, successful sales visits still represent a significant opportunity to influence physician behaviour. Adequate sales training combined with accurate sales material and promotional tools are a requirement, not an option. Sales representatives need rapid and reliable access to the latest sales content such as prescribing patterns, research, journal articles, competitive information, contracts, sales policies, and other information supporting the products being sold.
Review, approve, and distribute drug safety and medical info
Medical content needs to be created, shared, and distributed to consumers as well as internal and external contributors (including medical specialists, call centre staff, scientific staff, quality personnel, drug safety staff, and sales reps). Correspondence needs to be handled efficiently, processed rapidly, and tracked in accordance with regulatory requirements.
Deliver information through CRM portals
Many life sciences organizations are looking at CRM portals as a way to more effectively educate and sell to their target markets. Disease portals and patient and physician Web sites are providing life sciences organizations with the opportunity to grow and consolidate market share, educate patients, physicians, and insurers, and encourage patients to talk to their health care providers about new products.
Solutions which address the above requirements:
FileStore document and content management
FileStore is a suite of document and content management products which enable your organisation to create, manage, approve, review marketing content.
Full auditing, lifecycle management and team workflow business processes can be implemented to comply with existing business processes.
Alchemy document archiving solution
Alchemy is a low cost and easy to use solution for the bulk archive of any electronic or scanned information.
Kofax Ascent Capture
Ascent Capture is a distributed capture system which can scan and automatically recognise incoming mail, marketing forms and unstructured documents and file them automatically according to pre-set company rules in an EDM or other system.
Document scanning services
DCS provide a full outsource service (on or off-site) to securely handle the scanning and digital production of operations and production paperwork. Our scanners can handle anything from operations batch processing forms capture to old microfilm archive records all integrated into a single accessible information resource.
If you would like to arrange an instant web demonstration NOW with one of our consultants then please contact DCS.
